Relevance should be the ultimate goal of your keyword strategy, not conversions. If your content is perfectly tailored to what your business has to offer, the conversions WILL follow. The reverse is not always true. That’s why it’s important to choose keywords that best represent you as a business. There Read more
WordPress and SEO can be tricky at times. Just a tip, if a theme’s website tells you that it’s SEO friendly, that’s not really a guarantee. . So whether you’re looking for a theme for your website or you want to build a TRULY SEO-friendly theme, here is a list Read more
A joke? A myth? An ancient legend? What exactly is the purpose of keyword density in the modern era and is it still relevant today? The short answer is yes, it’s very much useful in modern SEO, just not as much as it used to be. Remember, keyword density is Read more
When it comes to SEO, there’s no question that Google is the top dog, or is there? No, not really but you also don’t want to ignore the smaller dogs when it comes to SEO as well. The concept we are trying to preach here is Multi-Platform SEO and it Read more
You’ve probably had the idea to post your content on someone’s site that might have more authority than you or vice versa. You want to eventually increase your reach, so it could be worth your while to post some of your content on a site that you might not own Read more
It can be hard to write engaging SEO content, especially if you’re a corporate blogger that doesn’t get to choose the topics you want to write about. When people read something on their phone, it can difficult to stick it through. Poor engagement often translates to a high bounce rate. Read more
As much as backlinks can potentially help your site, there’s also a dark side to backlink SEO that could be killing your ranking. I’m talking about getting as many backlinks as you can as fast as you can, without really knowing what the website is about. For years, you could Read more
It’s no secret that site speed is a major metric that Google and other search engines use to rank a site. This has to do with the user experience. If your site is slow, people will not have a good time. This reflects poorly on the search engine for recommending Read more
Many people in the digital marketing arena often wonder, “What is a good average session duration?” If you’re familiar at all with Google Analytics, you know that average session duration (ASD) and bounce rate play a major role in how Google measures ranks your website over time. Too many businesses Read more
If you’re unfamiliar with paid internet advertising or simply “paid advertising” – it’s the opposite of Search Engine Optimization (SEO). You are actively paying to get in front of users that are performing an action or activity somewhere on the internet. The arsenal of tools used to get in front Read more