It can be hard to write engaging SEO content, especially if you’re a corporate blogger that doesn’t get to choose the topics you want to write about. When people read something on their phone, it can difficult to stick it through. Poor engagement often translates to a high bounce rate. Your job is to make the content as simple and effortless to read as possible.  When you can deliver a message fluidly, you’ll start to see those high conversion rates and more traffic in general.

By improving your readability and driving the focus of your message to your demographic, you can start to improve your organic rank, no matter what the topic. Here are some of the top tips to help you improve your content.

Your Audience

Never forget, no matter what your topic is about, you have a core demographic. There is a group of people out there that want to read about your topic. Your job is to create content that ranks for the right keywords and is written in a voice they want to hear.

If you write an article about a movie review, you want to write in a way that most people can understand, take in and appreciate. However, if you’re writing for a scientific journal, your approach could be more technical and high level without the piece being inappropriate. When you discover the identity of your audience, simply keep in mind what tone, style, and voice are best for them. You can take examples from other sites that have a similar audience.

Clear, Concise, Paragraphs

No matter what your style might be, you should always make your paragraphs clear and concise. I don’t mean dumbing down the content. What I mean is breaking down longer sentences into a few shorter sentences. When a reader has to trudge through your content, they are less inclined to read till the end. Your structure should ask a question or saying something striking to get their attention and the rest of the paragraph should answer or follow through on that statement.

Word Difficulty

This is similar to writing concise sentences. Your goal is not to alienate people with superfluous words from the English lexicon, brandishing disdain from your audience. You need to write with common words that get the message across in the simplest way possible. Limit the use of words that are difficult to read. When people have to stare at a screen to read a six-syllable word, they are less likely to stay the rout of reading your content.

Note, you should also take into consideration the topic and the audience when applying this rule. If your article is about bioengineering, then there might be some difficult words in the mix. However, your core demographic should understand what you’re saying since their interests lay in the same complex niche.

On a side note, unless you’re focusing on a niche market, difficult words usually make less useful focus keywords for a page. In the example above, ‘images’ or ‘visuals’ might have been a better choice. Remember the most important thing is that your focus keyword fits the subject of the post. Proper keyword research will give you better alternatives for difficult keywords.

Transition Words

Transition words allow you to break your longer sentences and structure them in a way that’s easy to follow. Words like ‘most important’, ‘because’, ‘therefore’, or ‘besides that, ’first’, ‘second’, ‘third’, etc, will give your audience direction.

By using transition words, you can connect the overarching theme of your idea without relying on run-ons.


We recommend that you keep your audience in mind when it comes to creating good content. With that ideal person in mind, you can tailor the content to what they want to read. If you need help crafting perfect SEO content for your website, contact the experts at Vissina today.

Categories: SEO Blog